Out Promotion is the leading independent UK radio and TV promotions company, we have successfully brought more exciting and critically acclaimed artists into the mainstream than any other radio & TV company today. We’re known for creative thinking and discerning A&R; our policy is to keep a small client roster of credible and exciting acts that we are totally committed to and passionate about.
Nicki Kefalas started Out Promotion in 1985 as the Radio & TV PR company for Factory Records & Les Disques de Crepuscule, and was honoured with a Factory catalogue number ‘Fac 161’ by Tony Wilson for making Factory artists such as New Order and Happy Mondays ubiquitous on daytime radio and TV. Out later represented Creation Records and crossed Primal Scream into the mainstream with their Screamadelica campaign and brought The Pixies and Cocteau Twins their first daytime playlists for 4AD.
Out began its successful relationship with Mute Records soon after and began working Nick Cave and the Bad Seeds, gaining them daytime radio playlists for the first time, as well as being instrumental in the huge success of Moby’s Play album. Out has worked The Bad Seeds and Grinderman, as well as Moby, ever since.
Nicki welcomed Caroline Poulton to Out in 1995. The two friends had always wanted to work together and there has been no looking back.
Out continues to cross over a highly eclectic and artistically acclaimed roster today with current artists such as Goldfrapp, Richard Hawley and Yeasayer who through Out have had their first national daytime playlists. In recent years Out has added Kraftwerk, Neneh Cherry, Sharon Van Etten, Sufjan Stevens and Brian Eno to it’s roster.
Out also looks after the historical catalogues of Joy Divison, Cabaret Voltaire and Can, and also worked on film soundtracks for The Crying Game, 24-Hour Party People, The Propostion, Control, and The Road.